Case study · Retail marketing
Abu Sidra Mall
Turning a mall's digital presence into a reason to visit.
- Audience growth
- 4×
- Social audience
- 5K → 20K
- Footfall
- ≈4K → ≈9K
Retail Marketing / Social Media / Campaigns & Activations
01The challenge
From visibility to visitation.
A shopping mall does not benefit from attention alone. Its marketing has to continuously give people a reason to visit, discover tenants, attend events and return.
Abu Sidra Mall needed a more consistent digital presence, stronger campaign rhythm and a closer connection between online attention and activity inside the mall.
KHOUSH worked on the mall's retail marketing presence, social media, content, campaigns, events and activations. The goal was not simply to increase posting frequency, but to make the mall feel active, relevant and worth visiting, then turn that attention into measurable visits.
02Our approach
One system, four disciplines.
Social media direction
A consistent content system built around tenants, offers, events and mall activity.
Campaigns & activations
Promotional campaigns and event communication designed to create reasons to visit.
Content production
Visual and written content that kept the mall active, current and recognisable.
Retail storytelling
Connecting individual tenants and experiences into one destination-level narrative.
04Campaign films
Motion built for attention.
Short-form campaign video created for social-first viewing, event promotion and destination storytelling.
Film 01Eid in Abu Sidra Mall
Film 02Eid in Abu Sidra Mall
Film 03Autism Day
05The result
The result
4×Audience growth
5K → 20KSocial audience
≈4K → ≈9KFootfall during the managed period
The strongest outcome was not a single viral post. It was sustained growth created by a more active, structured and destination-led marketing system.
06What this shows
Retail marketing works when content, campaigns, events and tenant activity support the same commercial objective: giving people a reason to come.
Need more than reach?
Let's build marketing that moves people from attention to action.
Talk to us on WhatsAppBack to selected work